RateView provides a lane average of actual paid shipments volume on a lane. It does not take into account other attributes, like, hazmat and expedited.
Benchmark Analytics rates provide a modeled rate of actual paid shipments. The ML model is a function of all contributed outbound volume, plus contributed inbound volume, and takes into account attributes like hazmat and expedited.
Many of our customers are allocating 10s, if not 100s, of millions of dollars in freight spend on hundreds or thousands of lanes and desire more than one benchmark rate to assist in their negotiations and analytics. BA is currently Shipper-specific, while RV does have the broker buy spot view as well.